My Results: How Is Data Shared?
Communicate About Privacy
Request privacy from companies and services that have data about your offline activities, such as healthcare, banking, insurance, and utility providers. Specifically, opt out of sharing your information with third parties. Use these guides to help you navigate opt-out procedures:
- Video and Guides from the U.S. Dept. of Health and Human Services: Health Information Privacy: Guidance Materials for Consumers
- Stop Data Mining Me: Opt-Out List
- How to opt out of Facebook data sharing
Learn About Online Privacy
Check out apps, sites, and services before you use them. Read the privacy policy; if you don't like what it says about what the provider will do with your data and who they may share it with, you can do business with a different provider (even if it means paying slightly more—a "privacy premium").
- General Guide to What to Look For: Learn How to Read a Privacy Policy
If you can't bring yourself to read through the official Privacy Policies, use a cheat sheet like one of these:
- Ratings Based on Whether Apps Collect Only the Information You Expect: Privacy Grade: Grading the Privacy of Smartphone Apps
- Ratings of How Sites Protect Your Information from Government Requests: Who Has Your Back (2018 Edition)
Adjust Your Privacy Settings
Review your privacy settings on your social media and other accounts and on your apps and communication devices, to make sure you're sharing what you want to share. Use these guides to help you identify and change the settings most important to you:
- Directory of Resources for Managing Your Settings: Privacy Settings How-To's
- Worksheet: Managing Your Footprint: A Privacy Settings Checklist (pdf)
You may want to use different settings for different accounts, on different social networks, or for different apps, depending on how you plan to use them.
- Some settings we recommend reviewing include:
- Location services and frequent places (on apps, sites, and devices);
- Automatically limiting the audience for your old posts;
- Sharing your information with third parties/other companies ("marketing affiliates", etc.).
- Keep reviewing your settings on a regular basis, and when you get a new account, app, or device, start by reviewing its privacy settings.
- Watch this short video to see how location services on your phone can impact you.
Manage Your Profiles
If an app or site asks for your personal information, weigh the benefits before giving it.
- Ask yourself: Do they really need this information to provide the service? What permissions are they asking for and do they really need access to that information?
- If you don't know how an organization or service will use your information—either because they don't say or because their privacy policy is too unclear for you to read—consider not giving it to them, or at least limiting what information you give them.
- Don't fill in non-required fields.
- You may be able to give false information in the required fields if it's not necessary to the service you're getting. However, you should check the provider's terms of service first to make sure they do not require that your personal information be correct. Don't give false information to banks, government agencies, and other highly regulated services, as it may be illegal.
- Watch these short videos to see how much information we give away without thinking.
Limit Data Collection and Tracking
Limit tracking by reviewing your web browser's or your phone's privacy settings for how long it saves cookies from the sites you visit. In browsers, privacy settings can generally be accessed via the "Preferences" or "Options" menus. (Note that these settings change back to the default when you install an update to the browser.
- To reduce the chances you can be tracked from session to session, set your web browsers on all your devices to clear any cookies when you close the browser.
- Guide for Google Chrome, Mozilla Firefox, Internet Explorer, and Opera: How to Clear Your Cache on Any Browser
- To find instructions for other browsers/devices (or newer versions), do a search on 'automatically clear cookies' and the name of the browser or device.
Privacy Tips for Businesses
Keep up with new laws and regulations about protecting your customers' privacy. Professional associations and local or state business associations often have best practices that can help you comply with the laws for your industry and area, but make sure their recommendations are current before enacting them.
- GDPR checklist for data controllers
- The State of Consumer Data Privacy Laws in the US (And Why It Matters)
Your employees also have privacy rights you should be aware of:
- Fact Sheet About Employee Rights to Privacy: Workplace Privacy and Employee Monitoring
When customers, clients, or donors entrust you with their personal or contact information, consider the benefits of keeping it private. While passing customer lists to business contacts and third parties may be legal in most industries, it is impolite, and may cause your customers to take their business elsewhere. On the other hand, having a reputation for respecting customers' privacy may provide a competitive advantage.
- If you want to share your customer’s personal or contact information with other businesses, use an opt-in model that lets customers know you care about their privacy preferences.
- Have strong contracts in place with companies that process your customer’s personal data on your behalf.
- Above all, make sure you keep your customers informed about what you are doing with their data:
Be aware that when you buy online ads to drive traffic to your site, or when you sell ad space on your website for other companies' products, you are adding to the advertising company's profile of your customers or members. If your business or organization is of a sensitive nature, you might consider using an advertising service that does not track the behavior of individual users.
Be selective about the software and communication platforms you use in your business or organization. If it doesn't state clearly in the terms of service or user agreement that they will not share your data or your customers' or donors' data with any other entities, contact the company and ask. If you can't get a straight answer, choose a different platform.
Resources to Learn More About the Topic
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Data Mining and the Limits of De-Identification
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Data Sharing and Data Brokers
- Explanations, Advice, and Resources About the Value of Your Information: Information About You on the Internet Will Be Used by Somebody in Their Interest
- Video About the Information You Share on a Daily Basis: A Day in Your Life
- In-Depth Explanation of Data Aggregation, Inference, and Consumer Profiling: Ethical Implications of Data Aggregation
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Third-Party Ad Serving
- Helpful FAQ about Third-Party Ad Serving: AllAboutCookies.org - FAQ Section
- Visualization, Using Business Names, of How Third-Party Ad Serving Works: The Display Advertising Technology Landscape