New Career & Business Collection Materials

You, incorporated : your career is your business / Ines Temple. cover
A no-nonsense guide for those new to the workforce, looking for a job, career-changers and career builders. Organized into five direct and digestible chapters, You, Incorporated, is the ultimate practical guide to career success that zeros in on the three essential concepts that job-seekers, career builders and career changers need to know: no job is forever, employability equals options, your career is your business. Written by an expert in career transition who has helped thousands of people find their own 'job utopias', readers will find a down-to-earth, accessible approach to becoming more valuable to current employers while developing long-term personal competitiveness to attract future employers and seize the opportunities that are waiting out there.
LLC or corporation? : choose the right form for your business / Attorney Anthony Mancuso. cover
Deciding whether your business should be a LLC or a corporation has important legal and tax consequences. Mancuso provides real-world examples to help you make the best choice for your company. This 8th edition is updated with the new tax rates and deductions from the Tax Cuts and Jobs Act.
Chief joy officer : how great leaders elevate human energy and eliminate fear / Richard Sheridan ; foreword by Tom Peters, author of In search of excellence. cover
"The founder of Menlo Innovations and author of the business culture cult classic Joy, Inc offers an inspirational guide to leaders seeking joy in the challenge of leading others. Rich Sheridan's Joy, Inc. told the story of how his tiny software company in Ann Arbor, Michigan achieved success and renown by embracing offbeat culture and human-centered values. In Chief Joy Officer, he turns his attention from culture to leadership, and draws on his experience running Menlo and consulting elsewhere to offer a wise, provocative guide on how anyone can build leadership capacity for joy within their own organization. Chief Joy Officer offers sage, hard-won advice to any manager or leader who yearns to make more of an impact on the lives of others, including: *Self-understanding is the cornerstone for every virtue of leadership: authenticity, trust, humility, and optimism. *Good leaders make more leaders: Learn to judge your performance not on whether people are doing what they're told, but whether they're developing independent leadership capacity. *Influencing up is just as important is influencing down: how to encourage different thinking in those above you in your organizations. Filled with colorful anecdotes from Sheridan's personal journey and wisdom from many leadership mentors, Chief Joy Officer offers an approachable, down-to-earth philosophy and practice that will help even the most disillusioned of middle managers bring a renewed sense of purpose to their work building others"-- Provided by publisher.
The laws of brand storytelling : win -- and keep -- your customers' hearts + minds / Ekaterina Walter and Jessica Gioglio. cover
"From the bestselling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling -- the definitive quick-reading rulebook for how to use powerful storytelling to win over customers' hearts, minds, and long-term loyalty We have been sharing stories from the beginning of human civilization -- for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. This is proving to be an increasingly potent strategy in the era of the connected digital consumer. With consumers more empowered than ever before, your brand isn't what you say it is anymore, it is what consumers say it is. As a result, capturing customers' hearts and minds today requires businesses to prioritize emotional connections with customers, to be in the moment, having authentic conversations, to share relevant, inspiring stories that move and motivate people to take action. Packed with inspiring tips, strategies, and stories from two leading marketing innovators, The Laws of Brand Storytelling shows business leaders and marketing professionals the power storytelling has to positively impact and differentiate your business, attract new customers, and inspire new levels of brand advocacy. The authors lay down the law - literally -- for readers through a compelling step-by-step process of defining who you are as a brand, setting a clear strategy, sourcing the best stories for your business, and crafting and delivering compelling narratives for maximum effect. Win your customers' hearts and minds, and you win their business and their loyalty"-- Provided by publisher.
The serving mindset : stop selling and grow your business / Farnoosh Brock ; with a foreword by Michael Bungay Stanier. cover
"Targeted to business owners and entrepreneurs who are very good at what they do but feel guilt and shame around selling and sales and therefore limit their own success and overall possibilities, The Serving Mindset: Stop Selling and Grow Your Business positions selling as serving and takes readers through the process of why and how to acquire this "serving mindset" and put it into practice. For readers who hate sales, The Serving Mindset will help you diagnose the source of the issue, understand how your mindset affects your sales directly, and discover a fresh approach to selling as serving -- an essential lesson for enabling any business to explore maximum levels of prosperity. Using case studies as well as the experience of the author and that of her professional-coaching clients, The Serving Mindset is sure to change how readers view selling, serving, and growing. The powerful insights and applications in this book are game-changers for every business owner and entrepreneur who wants to attract and secure ideal customers and premium clients while maintaining integrity to his or her own core values."--Publisher description.
Make it happen : the creative entrepreneur's guide to transforming your dreams into reality / Jenna Herbut. cover
"From the brains behind Make It, one of North America's largest and most successful craft shows, comes this book to help handmade entrepreneurs turn their great ideas into reality. Make It Happen is the how-to book to help entrepreneurs sharpen their creative vision, figure out--and overcome--what's holding them back from turning their great ideas into reality, and get started making it happen. Jenna Herbut is the brains behind Make It, one of North America's largest and most successful craft shows, and Make It Happen is packed with her hard-won insight and inspiration. The book contains lessons learned over Jenna's entrepreneurial journey; case studies and tips from creative, courageous entrepreneurs who realized their dreams by overcoming fear and resistance; and invaluable "Make It Real" exercises to get you practicing and applying new techniques, skills and ideas. By the end of Make It Happen you'll be well on your way to becoming one of a beautiful breed of risk takers who are willing to put it all on the line to make their vision a reality."--provided by publisher.
City on the line : how Baltimore transformed its budget to beat the Great Recession and deliver outcomes / Andrew Kleine ; foreword by Peter Hutchinson. cover
"City on the Line is about a revolution in public budgeting. Equal parts memoir, manifesto, and manual, it tells the story of a hard luck city fighting through the Great Recession, a budget director trying to lead disruptive change, and a ground-breaking effort to link strategy, budget, and data to get better results for residents"--Back cover.
Africa's business revolution : how to succeed in the world's next big growth market / by Acha Leke, Mutsa Chironga, and Georges Desvaux. cover
Africa still lags far behind other regions on most key measures. But that's about to change. By 2025 spending by African consumers and businesses will exceed $5 trillion, and by 2035 Africa will have the world's largest urban population and a workforce larger than China's or India's. That points to exciting opportunities for global and Africa-based companies looking to access new growth markets--and to build large, profitable businesses in sectors ranging from resources to manufacturing to services. Their momentum will be fuelled by Africa's young and fast-growing population and by the rapid adoption of technology across the continent. But Africa's business environment remains poorly understood and known to many executives in the West only by its reputation for complexity, contradiction, and corruption. Africa's Business Revolution provides the inside story on business in Africa and its future growth prospects, and helps executives understand and seize the opportunities for building profitable, sustainable businesses. The authors--Acha Leke, Mutsa Chironga, and Georges Desvaux--are senior leaders in McKinsey's African offices and draw on in-depth proprietary research by the McKinsey Global Institute as well as their own extensive experience advising corporate and government leaders across Africa. Brimming with company case studies and exclusive interviews with some of Africa's most prominent executives, this book comes to life with the vibrant stories of those who have navigated the many twists and turns on the road to building successful businesses on the continent.-- Provided by publisher.
AI for marketing and product innovation : powerful new tools for predicting trends, connecting with customers, and closing sales / Dr. A.K. Pradeep, Andrew Appel, Stan Sthanunathan. cover
AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)--twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here--whether we use them or not. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to show you the "how": How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools.
Barron's AP art history / John B. Nici, M.A., adjunct lecturer in art history, Queens College, Flushing, New York, teacher, advanced placement art history (retired) Lawrence High School, Cedarhurst... cover
Provides a comprehensive review of all test topics, study tips, test-taking strategies, and full-length practice exams with answer explanations to achieve your best score.
Poised for excellence : fundamental principles of effective leadership in the boardroom and beyond / Karima Mariama-Arthur. cover
This book is an exceptional resource for leaders at every level across industries. An insightful guidebook comprised of 40 illuminating principles showcasing the fundamental competencies that impact performance in the boardroom and beyond, each chapter includes the following core components: 1) a robust, but succinct discussion introducing each principle; 2) key strategies providing straightforward guidance on how to master each principle; 3) a selection of thoughtful journal questions that allow for meaningful introspection, and finally, 4) a leadership challengea stretch goalthat brings each principle into immediate, scalable focus.
Barron's AP world history / John McCannon, Ph. D. cover
Provides chapter reviews of world history from prehistoric to modern times, test-taking strategies, study tips, and full-length practice tests with answers explanations.