New Career & Business Collection Materials
WordPress : un blog para hablar al mundo / Yoani Sánchez ; [prologado por Esperanza Aguirre y José Luis Orihuela].
"Crea tu tienda online de éxito. ¡Con la ayuda de este libro vender en internet es muy fácil!,"--back cover.
Destaca! : utiliza las redes sociales para impulsar tu negocio / Sandy Carter ; [traductor, Noelia Otero Martínez].
Mobile marketing / Jeanne Hopkins y Jamie Turner ; [traductor, Francisco José Salcedo Sotoco ; prólogo por David Meerman Scott].
"Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before"--Provided by publisher for English language edition.
Growth hacker marketing : el futuro del social media y la publicidad / Ryan Holiday ; traductor, Javier Díaz Domés.
The power of connection : how to become a master communicator in your workplace, your head space and at your place / Rik Rushton ; foreword by Paul McGee.
All success in life is based on your ability to connect. Connection is a pillar that supports every successful person and every meaningful pursuit. The Power of Connection offers a fresh, modern and holitsitc approach to building, maintainig and improving your professional and personal connections through bettter communication, whether you're in the boardroom, the living room or the classroom.
Becoming a project leader : blending planning, agility, resilience, and collaboration to deliver successful projects / Alexander Laufer, Terry Little, Jeffrey Russell, Bruce Maas.
Smart Girls Screw Up Too is based on my bold experiment at 36 to recreate my life with 15 aspirations that put only my mental, physical and spiritual health first. The aspirations were my humble attempt to ditch an unhealthy addiction to the work that I hated and the lifestyle diseases that came with it; Tinder swiping to find a man to knock me up before it was too late and Pinot Grigio to mask the pain of it all. The ultimate goal was to find joy, love and a career that made a difference. The aspirations, the questions I asked that inspired them and the new way of living saw me navigate my way out of depression without meds to become a joyful world champion in 18 months.
Find--and land--your first job! Finding a job can seem daunting, especially when it's a brand new experience. There's a lot to know, and often a lot of pressure. Written by the founder of AfterCollege.com, Getting Your First Job For Dummies is designed to take the stress out of the job search process and help you get an offer. In this book, you'll discover how to identify your talents and strengths, use your network to your advantage, interview with confidence, and evaluate an offer. Written in plain English and packed with step-by-step instructions, it'll have you writing customized resumes, conducting company research, and utilizing online job search sites, faster than you can say 'I got the job!' Determine what kind of job suits your interests and skills; Write a compelling cover letter' Know what to expect in an interview; Effectively negotiate an offer. Whether you're still in school or navigating the world as a recent graduate, Getting Your First Job For Dummies arms you with the skills and confidence to make getting your first job an exciting and enjoyable process.
Body language sales secrets : how to read prospects and decode subconscious signals to get results and close the deal / Jim McCormick and Maryann Karinch.
Capacity : create laser focus, boundless energy, and an unstoppable drive in any organization / by Chris Johnson, Matt Johnson.
Quantum negotiation : the art of getting what you need / Karen S. Walch, Stephan M. Mardyks, Joerg Schmitz.
"The Quantum Negotiation preparation model explores who we are as negotiators in the context of our social conditioning. Our model explores all of our human dimensions in the cognitive, psychological, social, physical and spiritual fields. Quantum Negotiators have a strong sense of self, identity, and are anchored to their own values. However, Quantum Negotiators also have the curiosity, the resilience and the intelligence to understand another's point of view and interests"-- Provided by publisher.