eSpotlight - Gale Business: DemographicsNow!

Submitted by Megan Hicks on Tue, 09/03/2019 - 9:27 AM

"Illustration of the profile of the human brain, radiating binary code out onto a superimposed blue circuit board

Available for San José Public Library Members - DemographicsNow by Gale

Are you starting a new small business or looking to break into new markets in your current industry? DemographicsNow can provide you with the information you need to see where you can most effectively set up your new business. You can log in now using your San José Public Library card.

DemographicsNow gives entrepreneurs a powerful tool that can create highly detailed maps and reports based on multiple factors ranging from demographic information to economic and purchasing trends, allowing for rich datasets for marketing decisions. Reports can be created using a Summary, Rank, or Comparison format. Popular reports are automatically available to export, or you can create your own report using a large range of variables.

The following screenshot is an example of a report run using a report template on electronic purchasing trends in San José:

Screenshot from Gale DemographicsNow report on consumer expenditures on electronics in San Jose, CA

Other features of note in DemographicsNow are records on 17+ million businesses that can be browsed or searched for competition research purposes. The eResource also allows for visualization using color codes to get an idea of density and scarcity of people and businesses. These maps range from general city maps to self-drawn borders that allow you to visualize to the level of specificity you want.

Not planning on creating a new business? You may still be interested in the geographical lists of physicians and dentists, which can make finding healthcare easier for you and your family.

Gale has created tutorial videos for using this powerful eResource as well so you can find and create what you're looking for with relative ease.

Gale Business: DemographicsNow promotional media banner, with hand using a red pen to circle the drawings of 4 people out of a group of people

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