Reference USA is offering our customers free online training throughout February and March. If you have never used Reference USA before or are an experienced user, you will find a training that will interest you. All you have to do is register online.

• Search Essentials: The Basics of Reference USA
• Start! Manage! Grow! How Businesses Use ReferenceUSA
• Reference USA Consumer & Lifestyle Data
• People Who Seek People: Prospecting with Reference USA
• Reference USA Mapping
• Uncovering the Hidden Job Market: Career Search Strategies using Reference USA

Reference USA now offers job listings through Indeed.com.  So now when you look up a business it will show any job listings that are available. This is a nice new feature for those of you that use Reference USA in your job search.

Reference USA is offering our customers free online training throughout April, May, and June. If you have never used Reference USA before or are an experienced user, you will find a training that will interest you. All you have to do is register online.

• Search Essentials: the 4 things you need to know to be successful using ReferenceUSA
• Start! Manage! Grow! How Businesses Use ReferenceUSA
• People Who Seek People
• How to use the Mapping and Radius Search Options
• Lowering your MPG* : High Octane Prospecting
• Uncovering the Hidden Job Market

Hopefully, you have used Reference USA in the past and it has been useful in locating target business information and business contacts. Now, there is a new component to Reference USA, a consumer/ lifestyles search. You can find consumer contact information based on lifestyle interests such as cooking, apparel, pets and more.  This would be a great way to make direct mail contact lists and target potential customers in your area. In addition to limiting by area and zip codes, you can also search by census data on income and home value.  This is really a nice, new powerful addition to Reference USA and I hope it is useful for all you business owners out there.

Reference USA our powerful online business directory provider is offering free online training for our customers. This is a great training opportunity for new Reference USA users and existing users to learn something new. Reference USA is a great tool for entrepreneurs, small business owners, those in sales and marketing, and job seekers.

There are 3 trainings to choose from:

•  Search Essentials: The Basics of Reference USA

Fridays (Jan. 13- Mar. 30)  9 am register

• Uncovering the Hidden Job Market: Career Search Strategies using Reference USA

Wednesdays (Jan. 11- Mar. 28)  8 am register or 12:30 pm  register

• Start, Manage, Grow! How Businesses can use Reference USA

Mondays (Jan. 9- Mar. 26)  8 am register or 12:30 pm register

All trainings require an Internet connection, phone line, and are 1 hour in duration. You will have an opportunity to ask questions during these trainings.

Reference USA is an online business directory. Yes, that sounds kind of boring but it's actually a very useful resource. So, what can Reference USA do for you?

• Say you are interested in opening up a donut shop in San José but want to find out if the market is already saturated. Reference USA can tell you how many donut shops or any type of business, there are in Santa Clara County or specified geographic location 
• Maybe you are building a sales lead list and need contact names for businesses with sales over $1 million, you can find out owner and executive names for a particular company and limit your search within a certain sales range
• Search a particular company and find its nearby competitors
• Find subsidiaries of a company
• Find out which businesses have 1-4 employees in the 408 area code

These are just a few of the searches that Reference USA can do. Reference USA is not just a simple directory with names and addresses, it's great tool for job seekers, entrepreneurs, and sales and marketing folks. Plus, you can access Reference USA for free, from home or work with a valid SJPL library card.