How to Use Popular Collections in Retail Displays
Presentation on the value of merchandising the library collection to promote circulation and self-service, resulting in higher use and delighted customer expectations. Topics include:
- Practical advice on how to train others on merchandising popular collections
- Tools that improve buy-in for building new skills
- How to identify and create customer-centric zones that target key groups
- Promoting wayfinding and self-navigating layouts for customer self sufficiency
- Promoting better service to children, teens, and language speakers less likely to ask for staff assistance
- Discussion of how merchandising can work best at your site
