Hopefully, you have used Reference USA in the past and it has been useful in locating target business information and business contacts. Now, there is a new component to Reference USA, a consumer/ lifestyles search. You can find consumer contact information based on lifestyle interests such as cooking, apparel, pets and more.  This would be a great way to make direct mail contact lists and target potential customers in your area. In addition to limiting by area and zip codes, you can also search by census data on income and home value.  This is really a nice, new powerful addition to Reference USA and I hope it is useful for all you business owners out there.