Accessing Axis 360 eBooks on your Kindle Fire requires a Blio software installation. Here are detailed instructions for this process. Please contact Blio support if you have any issues:
Make sure to use a computer to first set up your Blio account!
To start the process, please make sure you are on the Home screen by clicking on the Home button.
In the upper right of the screen you will see the Settings icon. It looks like a circular gear. Touch this icon.
Then, select the option that says “More.”
In the next screen, you should see a list of options. Select the option for “Device.” Please note that you may need to scroll the screen up to find it.
In the next screen, select “ON” for the option to “Allow Installation of Applications for Unknown Sources.” Remember to set this option back to “off” when finished.
Now you'll need to download the app. Go back to the Kindle Fire’s home screen. Then click on the tab at the top right for “Web.”
Type in the following URL: http://bits.blioreader.com/update/KNFB Blio 2.5.1 PROD.apk and choose “Go” to start the download. The file will download automatically.
You should see a number in the upper left of the Kindle Fire. Touch this area.
Next you should see the KNFB Blio 2.5.1 PROD.apk downloading.
Once the orange progress bar finishes going to the right, the download is complete. Touch where it says “KNFB Blio 2.5.1 PROD.apk, Download Complete.”
The next screen will list the permissions the app requires. Click on the word “Install” in the grey area under the permissions. You should then see a line that says “Installing.”
After it finishes it will say “Application Installed.” Click “Done” at the bottom of the screen.
Next press the Home button on the Kindle Fire to return to the home screen.
Now, launch the Blio app. You should see the icon for Blio in your carousel at the home page. Touching this icon will start up the app. You can also launch Blio from the Apps menu.
Log in with your Blio ID. Blio will synch with your Book Shelf and bring in purchased titles and borrowed items from Axis 360.

As of 2/21/13, the Blio 2.5.1